Our client is a successful boutique asset manager with a global footprint and ambitious growth plans. They have created a new role for a San Francisco based US Institutional Channel Marketing Manager.
Key responsibilities include; develop and deliver a comprehensive marketing plan for the US institutional market, targeting clients and prospects including public pension plans, endowments and foundations, produce marketing campaigns and programmes, leverage a marketing automation platform to deliver effective digital engagement and lead generation, build a measurement framework to report on marketing spend and effectiveness, develop content and key messaging, manage relationships with creative and PR agencies and collaborate with marketing colleagues globally to share best practice and ideas.
The successful candidate will be self-motivated, possess marketing experience gained in the US asset management industry, strong knowledge of the institutional market, a good understanding of marketing automation platforms, excellent communication and stakeholder management skills, strong campaign management experience and the ability to prioritise and meet deadlines in a pressurised environment.