Our client is a leading global asset manager with a wide range of successful funds and a strong reputation. They are seeking a 12 month FTC Digital Marketing Manager to help develop and implement digital marketing activities.
- Work closely with the Head of Digital Marketing to develop a digital marketing strategy.
- Help to drive traffic to European websites.
- Develop paid search strategy and manage campaigns.
- Deliver campaign landing pages and devise email marketing strategy for all channels.
- Produce a roadmap for extending the use of Salesforce marketing cloud (SFMC)
- Analyse digital marketing activity effectiveness including web usage, campaign performance, email effectiveness.
- Compile reports for senior management.
The successful candidate will possess a keen interest in digital marketing and new media, financial services experience, ideally including asset management, proven experience of developing and implementing digital marketing activities including paid search and online display, knowledge of email marketing and SFMC, vendor management experience, excellent communication skills and the ability to deliver to tight deadlines in a pressurised environment.